Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.

Now through Aug. 18, the chain will run a Jack in the Box AR experience that gives customers a chance to win prizes. The experience is available in the Snapchat Lens carousel, and will only be surfaced for the brand’s target audience, so, if you don’t have a Jack in the Box nearby, don’t hold your breath.

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For the front-facing camera, users get… more


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