Snapchat just fast-tracked the majority of its app user base into the world of augmented reality production by making its Lens and Filter tools available to anyone with a web browser.

On Thursday, Snap released a new web-based tool called Create Your Own that lets anyone create a custom Filter or Lens with a temporary time frame and geofence — for a price.

While Filters will be of interest to many users looking to add thematic, ornamental framing to imagery, for our AR-obsessed purposes, this custom Lens tool appears to be a powerful addition to Snap’s augmented reality arsenal. Right in the… more

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