The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.

Available via Snapcode, the augmented reality experience uses the front-facing camera on your smartphone. When Snapchat users raise their eyebrows, they are turned into the movie’s eponymous anti-hero, complete with glowing eyes.

Sony Pictures opted for the Shoppable AR Lens for the camera effect, giving users the option to jump immediately to the film’s website to buy… more

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