Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy.

This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.

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Each Holijoy augmented reality filter can be launched using one of this year’s four real-world limited-edition Starbucks holiday cups.

Launching the filters fills the user’s surroundings with augmented reality greeting-card phrases, various kinds of… more

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