Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.

For its Beauty Studio web app, Target uses the YouCam platform offered by Perfect Corp. Available through Target.com via any desktop web browser, as well as mobile (specifically, Safari for iOS and Chrome for Android), shoppers can try on 88 products, such as lipstick, eyeliner, blush, and more, from 10 brands, including Cover Girl, L’Oreal Paris, and Revlon, among others.

From the tool’s main page, shoppers can select the product they are interested in… more


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