Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.

The “Malaria Must Die So Millions Can Live” campaign launched earlier this year with Beckham as its spokesperson, but, the campaign is kicking up activity with augmented reality experiences and outdoor advertising this week, concurrent with the 74th United Nations General Assembly meetings, taking place Sept. 23-27 in New York.

The Facebook AR experience.

differs slightly from the Instagram version..

Throughout New… more


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