Usually paper beats rock. With augmented reality, The Rock beats paper.

Using the Life VR app for iOS or Android, Entertainment Weekly readers can point their smartphones at the cover of the Dec. 8 edition to view a holiday greeting from Dwayne “The Rock” Johnson, star of the forthcoming reboot, Jumanji: Welcome to the Jungle.

You don’t actually need to have the physical magazine to smell what the Rock is cooking. You can use the Life VR app to scan an image of the cover, and the experience unfolds just the same. In this case, the use of augmented reality is poetic, too. This version of… more

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