Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.

One cosmetics brand called Benefit has moved beyond lipstick and rouge to let customers try on eyebrows in AR. Powered by ModiFace, the Brow Try-On tool magically morphs your eyebrows in a live camera view or on a static image, with fifteen styles available to visualize how you’ll look with various eyebrow shapes. Customers can also adjust the shade, arch, thickness, definition, and placement of the… more


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