To commemorate the rollout of the AR+ update for Pokémon Go, Apple CEO Tim Cook took to Twitter to promote and celebrate the moment his company’s ARKit platform made possible.

“You never know who you’ll run into on the Apple campus,” Cook tweeted. “The power of ARKit is coming to @PokemonGoApp today—taking its AR to a new level, including more interactivity between Pokémon and Trainers.” However, instead of being met with social media high-fives, the leader of Apple was greeted with virtual pitchforks.

You see, his company has run into a bit of controversy this week. Perhaps you’ve heard… more

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