Last month, we told you about U2′s new augmented reality-powered music tour. But if you don’t have the means to travel to the show, the group recently revealed an inside look at what it will be like and what inspired the band to dive into immersive technology.

Sitting for an interview with CNN’s business unit, CNN Money, lead singer Bono and band member The Edge explained why augmented reality was the right medium to engage fans at its live shows.

“AR just helps,” said Bono. “It’s used to really amplify the song so that it gets across in a more clear, direct, potent way. If it doesn’t serve… more


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